Company
A software company that builds its own platforms and builds for clients
We do both on purpose. Running our own products keeps us honest about what it takes to operate software, and client work keeps us close to problems we would never have met on our own roadmap.
SET Labs designs, builds and delivers AI-native platforms, applications and digital products for companies across Europe, the United Kingdom and the United States. We build our own platform portfolio and create project-based, turnkey solutions for our clients.
Vision
A digital world where everyday needs — work, home, learning, health, help — are met through platforms people can genuinely trust.
Mission
We design, build and operate AI-native platforms that turn real needs into real outcomes: clear language, verified counterparts, human accountability and visible results.
Goals
- Operate a growing family of focused platforms, each excellent at one job
- Earn trust through verification, transparency and honest communication — never hype
- Grow across Europe, the UK and the US with local partners
- Measure ourselves by outcomes users can see, not promises
Two sides of the same practice
Our own platform portfolio
We design, build and operate a selected portfolio of AI-native products. Each runs on its own domain with its own team and its own roadmap.
All platformsProject work for clients
We take on platform, application and integration projects for companies across the European Union, the United Kingdom and the United States — from a bounded discovery through to a product in production.
All servicesHow we work
- One job per platform — no everything-apps
- Plain language over jargon
- Real people stay accountable for important decisions
- We publish what we can evidence
The team
SET is led by a team with 19 years of hands-on experience across IT, education and management — building, running and scaling technology organizations and institutions — and, for the last three years, fully focused on AI-native product development. That combination shapes how we build: practical, disciplined and centered on what actually helps the user.
Offices
Product development, engineering and global operations are coordinated from Barcelona, supported by locations across Europe and North America.
Barcelona
Spain
Global Operations & Engineering
Carrer Agricultura 16, 1º-9º08320 El MasnouBarcelona, SpainParis
France
European Innovation & Partnerships
138 Avenue Victor Hugo75016 Paris, FranceLondon
United Kingdom
Corporate Services
Unit 6 Hill View Studios160 Eltham HillLondon, England SE9 5EACalifornia
United States
Corporate Services
764 San Aleso AveSunnyvale, CA 94085United States